top of page
  • jeff94209

The Coupon Bureau Announces Plan to Support Catalina Marketing Japan Retailer POS Integration

The first international deployment of AI (8112) Universal Coupon marks an important milestone for the non-profit standards organization.

DALLAS, TX, June 29, 2023 /24-7PressRelease/ -- The Coupon Bureau, a non-profit supporting the Universal Coupon standard, today announced an initiative to support the Catalina Marketing Japan integration of retailer POS with the AI (8112) Universal Coupon standard throughout the retail marketplace in Japan.

As the Universal Coupon standard emerges globally, it is important for The Coupon Bureau to support providers such as Catalina Marketing Japan, who are at the forefront of adoption on behalf of its retail and manufacturing clientele. As the leader in the marketing and promotion business, Catalina Marketing Japan will be able to offer true omnichannel marketing campaigns, utilizing both paper and digital, which feature the next standard in coupon security, AI (8112).

The new AI (8112) standard will enable real-time validation of coupon offers at retail, also creating a new universal standard for single-use offers. In addition, the new offering will make real-time validation backward compatible with the current EAN-13 barcode that is the current standard in the Japanese market.

Furthermore, participation in The Coupon Bureau ecosystem will enable single-use real-time validation of coupon offers at the merchant, creating a new global universal standard for both paper and digital offers.

"We're so excited to support Catalina Marketing Japan to bring real-time validation and security to their merchants and shoppers in the Japanese retail environment. It has been a unique use case to bring forward the new AI (8112) standard, while supporting real-time validation for the current Japanese format, EAN13. It makes the transition to the new Universal Coupon standard more seamless for retailers and shoppers alike," said Brandi Johnson, CEO of The Coupon Bureau.

ABOUT Catalina Marketing Japan:

Catalina Marketing Japan is a recognized leader in highly targeted, personalized media that drives, tracks and measures sales lift for leading Retailers and CPG brands. Powered by the most extensive shopper database in Japan, Catalina's mobile, online and in-store networks personalize the consumer's path to purchase. To learn more, please visit

About The Coupon Bureau:

The Coupon Bureau's mission is to connect manufacturers, retailers, and consumers through technology and community, to build solutions to the issues of real time validated, retailer agnostic coupons and fraud prevention. A non-profit corporation, TCB works with members of leading coupon and retail associations - ACP, JICC, FMI (The Food Industry Association), GMA, CONEXXUS, Consumer Brands Association, and GS1 US - to develop new technology, support third-party technologists, deploy educational programs for industry stakeholders, and give back to the community.

402 views0 comments

Recent Posts

See All


bottom of page