Benefits for Retailers
By mitigating fraud through real-time serialized authentication, retailers can now confidently redeem offers quickly and securely.
Centralized Authorization
Neutral Universal Positive Offer File connecting the retail landscape creates a platform for innovation grounded in interoperable standards.
GTIN Validation
GTIN validation allows manufacturers to ensure the coupon is redeemed for the intended purchase requirements. More accurate than the current family code process, manufacturers will see more effective campaign results.
Serialized, Single Use
Universal Single Use Coupons are serialized at the time of distribution, which allows manufacturers and providers to ensure that each coupon is only used once.
Realtime Redemption Data
Transaction data related to coupon issuance and redemption are available to authorized stakeholders in realtime. Manufacturers can see where and when their coupons were redeemed, allowing for more efficient and effective campaign management.
Roadmap
Retailer Connectivity
Key Actions: Identify Participants, Execute Pilot, Publish Findings
Phase 3
Pilot Testing
Open Retailer
Connectivity
Goal 75%
2020
2021
2022
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Phase 1
Aggregation of 8110 POF/NOF
Key Actions: Source identification, development, pricing, launch
Phase 4
Sunset 8110 Discussions
Key Actions: Identify 75% connectivity, Establish sunset plan
Phase 2
Industry Education and Consensus
Key Actions: Assoc. Mtgs, Webinars, Stakeholder Mtgs, Etc
Ecosystem
Retailer will enjoy enhanced coupon security and fraud mitigation. Other benefits include reduced handling of paper coupons and access to a new consumer audience utilizing this offer type. Touchless Couponing in the age of Covid-19 demonstrates innovation and safety for the entire retail ecosystem.
Innovation made possible by the consensus of the industry
Non Profit
Remains agnostic to the industry and stakeholders while being “industry managed” through the Board of Directors
Open Market
Supports all contributors to the ecosystem, enabling innovation and product development for the coupon industry
No hardware
Simple connectivity through APIs rather than hardware. More cost effective and easier to implement
Connectivity
Secure, shared network that can support unlimited coupons, data, and instances to power today’s coupon campaigns
Trust Layer - Powered by Hedera
By using Hedera, The Coupon Bureau can bring its standardization and added efficiencies to the marketplace with transparency and trust. By allowing 3rd party validation and audit capabilities among authorized stakeholders, the industry will be able to have confidence in this centralized, agnostic solution.
AI (8112) Coupon Workflow
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Preparing for AI (8112) offers
Get acquainted with AI (8112) offer data and process by reviewing the AI (8112) Coupon Data Specifications.
Prepare to accept AI (8112) offers:
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Who clears your AI (8110) offers? Are they prepared to help you clear AI (8112) offers?
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Is your POS partner prepared to process AI (8112) offers?
Sign up with The Coupon Bureau to begin setting up your account! Here you will be able to authorize your partners, set up your organization's brand and users, and more.