Benefits for Retailers

By mitigating fraud through real-time serialized authentication, retailers can now confidently redeem offers quickly and securely.

Centralized Authorization

Neutral Universal Positive Offer File connecting the retail landscape creates a platform for innovation grounded in interoperable standards.

GTIN Validation

GTIN validation allows manufacturers to ensure the coupon is redeemed for the intended purchase requirements. More accurate than the current family code process, manufacturers will see more effective campaign results.

Serialized, Single Use

Universal Single Use Coupons are serialized at the time of distribution, which allows manufacturers and providers to ensure that each coupon is only used once.

Realtime Redemption Data

Transaction data related to coupon issuance and redemption are available to authorized stakeholders in realtime. Manufacturers can see where and when their coupons were redeemed, allowing for more efficient and effective campaign management.


Retailer Connectivity
Key Actions: Identify Participants, Execute Pilot, Publish Findings

Phase 3

Pilot Testing

Open Retailer


Goal 75%













Phase 1

Aggregation of 8110 POF/NOF

Key Actions: Source identification, development, pricing, launch

Phase 4

Sunset 8110  Discussions
Key Actions: Identify 75% connectivity, Establish sunset plan

Phase 2

Industry Education and Consensus
Key Actions:
Assoc. Mtgs, Webinars, Stakeholder Mtgs, Etc



Retailer will enjoy enhanced coupon security and fraud mitigation. Other benefits include reduced handling of paper coupons and access to a new consumer audience utilizing this offer type. Touchless Couponing in the age of Covid-19 demonstrates innovation and safety for the entire retail ecosystem. 

Innovation made possible by the consensus of the industry

Non Profit

Remains agnostic to the industry and stakeholders while being “industry managed” through the Board of Directors

Open Market

Supports all contributors to the ecosystem, enabling innovation and product development for the coupon industry

No hardware

Simple connectivity through APIs rather than hardware. More cost effective and easier to implement


Secure, shared network that can support unlimited coupons, data, and instances to power today’s coupon campaigns

Trust Layer - Powered by Hedera

By using Hedera, The Coupon Bureau can bring its standardization and added efficiencies to the marketplace with transparency and trust. By allowing 3rd party validation and audit capabilities among authorized stakeholders, the industry will be able to have confidence in this centralized, agnostic solution.


AI (8112) Coupon Workflow

Preparing for AI (8112) offers

Get acquainted with AI (8112) offer data and process by reviewing the AI (8112) Coupon Data Specifications. 

Prepare to accept AI (8112) offers:

  • Who clears your AI (8110) offers? Are they prepared to help you clear AI (8112) offers? 

  • Is your POS partner prepared to process AI (8112) offers? 

Sign up with The Coupon Bureau to begin setting up your account! Here you will be able to authorize your partners, set up your organization's brand and users, and more.


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