Benefits for Retailers
By mitigating fraud through real-time serialized authentication, retailers can now confidently redeem offers quickly and securely.
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Additional Digital Savings Content
Provides loyal shoppers additional digital savings content and retailer app engagement opportunities, while also encouraging new shopper visits.
Faster Clearing & Settlement
Invoices created from data captured at POS, resulting in faster reimbursement, reduced chargebacks, adjustments, and costs. Also eliminates counterfeit acceptance.
Digital, Paper, & eCommerce
Allows manufacturer coupons to be accepted not just in store, but online, too. One standard for multiple formats that simplify and enhance shopper engagement.
Reduced Operational Costs
Reduces administrative and processing costs associated with the movement, settlement, and validation of AI (8110) paper coupons. Eliminates family code maintenance costs.
Ecosystem
Retailer will enjoy enhanced coupon security and fraud mitigation. Other benefits include reduced handling of paper coupons and access to a new consumer audience utilizing this offer type. Touchless Couponing in the age of Covid-19 demonstrates innovation and safety for the entire retail ecosystem.
Roadmap
Retailer Connectivity
Key Actions: Identify Participants, Execute Pilot, Publish Findings
Phase 3
Open Retailer
Connectivity
Pilot Testing
Goal 75%
2020
2021
2022
2023
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Phase 1
Aggregation of 8110 POF/NOF
Key Actions: Source identification, development, pricing, launch
Phase 4
Sunset 8110 Discussions
Key Actions: Identify 75% connectivity, Establish sunset plan
Phase 2
Industry Education and Consensus
Key Actions: Assoc. Mtgs, Webinars, Stakeholder Mtgs, Etc
Innovation made possible by the consensus of the industry
Non Profit
Remains agnostic to the industry and stakeholders while being “industry managed” through the Board of Directors
Open Market
Supports all contributors to the ecosystem, enabling innovation and product development for the coupon industry
No hardware
Simple connectivity through APIs rather than hardware. More cost effective and easier to implement
Connectivity
Secure, shared network that can support unlimited coupons, data, and instances to power today’s coupon campaigns
Trust Layer - Powered by Hedera
By using Hedera, The Coupon Bureau can bring its standardization and added efficiencies to the marketplace with transparency and trust. By allowing 3rd party validation and audit capabilities among authorized stakeholders, the industry will be able to have confidence in this centralized, agnostic solution.
AI (8112) Coupon Workflow
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Preparing for AI (8112) offers
Get acquainted with AI (8112) offer data and process by reviewing the AI (8112) Coupon Data Specifications.
Prepare to accept AI (8112) offers:
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Who clears your AI (8110) offers? Are they prepared to help you clear AI (8112) offers?
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Is your POS partner prepared to process AI (8112) offers?
Sign up with The Coupon Bureau to begin setting up your account! Here you will be able to authorize your partners, set up your organization's brand and users, and more.