The use of the new 8112 Databar through The Coupon Bureau platform is just what our Coupon Industry needed to all but eliminate the fraud issues we have been experiencing over the past years. The personalization, using a unique databar on each coupon and immediately “canceling” that coupon after the scan at the register, should enhance the use of digital and printed coupons for all manufacturers.
— Val Stark, Director, SMS Promo
Serialized, Single Use
Universal Single Use Coupons are serialized at the time of distribution, which allows manufacturers and providers to ensure that each coupon is only used once
Realtime Redemption Data
Transaction data related to coupon issuance and redemption are available to authorized stakeholders in realtime. Manufacturers can see where and when their coupons were redeemed, allowing for more efficient and effective campaign management
Neutral Universal Positive Offer File connecting the retail landscape creates a platform for innovation grounded in interoperable standards
GTIN validation allows manufacturers to ensure the coupon is redeemed for the intended purchase requirements. More accurate than the current family code process, manufacturers will see more effective campaign results
For authorized partners, this will enable universal single-use mobile delivery and redemption for manufacturer distributed coupons. Having a standardized, industry-wide process for real-time authorization of single-use coupons is an important advancement in order to support security and fraud mitigation.
Innovation made possible by the consensus of the industry
Remains agnostic to the industry and stakeholders while being “industry managed” through the Board of Directors
Supports all contributors to the ecosystem, enabling innovation and product development for the coupon industry
Simple connectivity through APIs rather than hardware. More cost effective and easier to implement
Secure, shared network that can support unlimited coupons, data, and instances to power today’s coupon campaigns
AI (8112) Coupon Workflow
Preparing for AI (8112) offers
Get acquainted with AI (8112) offer data and process by reviewing the AI (8112) Coupon Data Specifications.
Understand how your coupon partners will interact with your AI (8112) offers
What tools are you using to create and manage 8110 offers?
Learn how to use our APIs to build 8112 functionality into your platform.
Sign up with The Coupon Bureau to begin setting up your account! Here you will be able to connect to your manufacturer partners.