Benefits for Authorized Partners

The Coupon Bureau provides a centralized platform that allows for the creation and management of single-use, serialized AI (8112) coupons. Use our API's to build 8112 coupons inside your application, or use our dashboard for ease of use and convenience.

The use of the new 8112 Databar through The Coupon Bureau platform is just what our Coupon Industry needed to all but eliminate the fraud issues we have been experiencing over the past years. The personalization, using a unique databar on each coupon and immediately “canceling” that coupon after the scan at the register, should enhance the use of digital and printed coupons for all manufacturers.

— Val Stark, Director, SMS Promo

Serialized, Single Use

Universal Single Use Coupons are serialized at the time of distribution, which allows manufacturers and providers to ensure that each coupon is only used once

Realtime Redemption Data

Transaction data related to coupon issuance and redemption are available to authorized stakeholders in realtime. Manufacturers can see where and when their coupons were redeemed, allowing for more efficient and effective campaign management

Centralized Authorization

Neutral Universal Positive Offer File connecting the retail landscape creates a platform for innovation grounded in interoperable standards

GTIN Validation

GTIN validation allows manufacturers to ensure the coupon is redeemed for the intended purchase requirements. More accurate than the current family code process, manufacturers will see more effective campaign results


Retailer Connectivity
Key Actions: Identify Participants, Execute Pilot, Publish Findings

Phase 3

Pilot Testing

Open Retailer


Goal 75%













Phase 1

Aggregation of 8110 POF/NOF

Key Actions: Source identification, development, pricing, launch

Phase 4

Sunset 8110  Discussions
Key Actions: Identify 75% connectivity, Establish sunset plan

Phase 2

Industry Education and Consensus
Key Actions:
Assoc. Mtgs, Webinars, Stakeholder Mtgs, Etc


Ecosystem Connectivity

For authorized partners, this will enable universal single-use mobile delivery and redemption for manufacturer distributed coupons. Having a standardized, industry-wide process for real-time authorization of single-use coupons is an important advancement in order to support security and fraud mitigation.

Innovation made possible by the consensus of the industry

Non Profit

Remains agnostic to the industry and stakeholders while being “industry managed” through the Board of Directors

Open Market

Supports all contributors to the ecosystem, enabling innovation and product development for the coupon industry

No hardware

Simple connectivity through APIs rather than hardware. More cost effective and easier to implement


Secure, shared network that can support unlimited coupons, data, and instances to power today’s coupon campaigns


AI (8112) Coupon Workflow

Preparing for AI (8112) offers

Get acquainted with AI (8112) offer data and process by reviewing the AI (8112) Coupon Data Specifications. 

Understand how your coupon partners will interact with your AI (8112) offers 

  • What tools are you using to create and manage 8110 offers? 

  • Learn how to use our APIs to build 8112 functionality into your platform. 

Sign up with The Coupon Bureau to begin setting up your account! Here you will be able to connect to your manufacturer partners.


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