Benefits for Manufacturers

By mitigating fraud through real-time serialized validation, manufacturers can now confidently promote offers with secure, intelligent distribution.

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Serialized, Single Use

Universal Single Use Coupons are serialized at the time of distribution, which allows manufacturers and providers to ensure that each coupon is only used once

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Realtime Redemption Data

Transaction data related to coupon issuance and redemption are available to authorized stakeholders in realtime. Manufacturers can see where and when their coupons were redeemed, allowing for more efficient and effective campaign management

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Retailer Agnostic

Neutral Universal Positive Offer File connecting the retail landscape creates a platform for innovation grounded in interoperable standards

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GTIN Validation

GTIN validation allows manufacturers to ensure the coupon is redeemed for the intended purchase requirements. More accurate than the current family code process, manufacturers will see more effective campaign results

Roadmap

Retailer Connectivity
Key Actions: Identify Participants, Execute Pilot, Publish Findings

Phase 3

Pilot Testing

Open Retailer

Connectivity

Goal 75%

2020

2021

2022

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Phase 1

Aggregation of 8110 POF/NOF

Key Actions: Source identification, development, pricing, launch

Phase 4

Sunset 8110  Discussions
Key Actions: Identify 75% connectivity, Establish sunset plan

Phase 2

Industry Education and Consensus
Key Actions:
Assoc. Mtgs, Webinars, Stakeholder Mtgs, Etc

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Ecosystem Connectivity

For manufacturers, this will enable universal mobile delivery and redemption for manufacturer distributed coupons. Having a standardized, industry-wide process for real-time authorization of single-use coupons is an important advancement in order to support innovation and development.

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Trust Layer - Powered by Hedera

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By using Hedera, The Coupon Bureau can bring its standardization and added efficiencies to the marketplace with transparency and trust. By allowing 3rd party validation and audit capabilities among authorized stakeholders, the industry will be able to have confidence in this centralized, agnostic solution.

Preparing for AI (8112) offers

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Get acquainted with AI (8112) offer data and process by reviewing the AI (8112) Coupon Data Specifications. 

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Understand how your coupon partners will interact with your AI (8112) offers 
 

  • Who creates your AI (8110) offers? Are they prepared to help you create AI (8112) offers? 
     

  • Is your distribution partner prepared to distribute AI (8112) offers to consumers? 

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Sign up with The Coupon Bureau to begin setting up your account! Here you will be able to authorize your partners, set up your organization's brand and users, and more.