At ACP Conference 2026, The Coupon Bureau explored the current state of Universal Coupon adoption, the challenges slowing industry progress, and the opportunities ahead. Watch our recorded presentation for insights into what it will take to accelerate adoption and move the industry forward in 2027 and beyond.

Retailers operate at the intersection of value, loyalty, and operational efficiency. Every decision—from pricing to promotions—must work for the business and for shoppers who trust us with their weekly grocery spend. One of the most effective tools in that balancing act remains the manufacturer coupon. Far from being a relic of the Sunday newspaper, Universal Coupons—especially in digital form—deliver measurable benefits for retailers and meaningful savings for shoppe

At The Coupon Bureau, our mission is to modernize couponing in the U.S. by creating the first universal digital coupon standard — powered by the AI (8112) specification. We aim to improve coupon accuracy, stamp out fraud, and deliver a reliable, interoperable coupon ecosystem that serves manufacturers, retailers, and consumers alike. To make this vision a reality, we had to build a backend capable of handling billions of coupon transactions — in real time — across a broad and