The Coupon Bureau (TCB) was founded with a clear and compelling Vision: to modernize the couponing landscape by enhancing efficiency and fostering trust within the industry.

 

The effort began with industry leaders who recognized the pressing need for standardization and modernization in coupon distribution and processing. As the digital age evolved, traditional coupon systems, rooted in decades-old practices, struggled to keep pace with new technologies and consumer behaviors. This discrepancy led to inefficiencies, fraud, and a lack of trust among stakeholders from manufacturers to retailers and consumers. The Coupon Bureau concept was born of collaborative efforts among key industry players including the Association of Coupon Professionals (ACP) and the Joint Industry Coupon Committee (JICC). These organizations and industry experts envisioned a unified solution that would address the challenges facing the coupon ecosystem. By leveraging modern technology and industry-wide collaboration they set out to create a platform that would streamline coupon distribution, redemption, and validation processes.