Benefits for Providers
Single-Use, serialized coupons, validated at GTIN levels, with realtime redemption reporting will allow for smarter, more effective campaigns.
The Coupon Bureau brings to life the long-awaited promise of an industry standard and universal digital coupon, creating powerful opportunities for brands and retailers to provide a safe, secure, contactless and convenient customer experience through mobile wallets and beyond.
— Wes Biggs, CTO, Popwallet
Neutral Universal Positive Offer File connecting the retail landscape creates a platform for innovation grounded in interoperable standards.
GTIN validation allows manufacturers to ensure the coupon is redeemed for the intended purchase requirements. More accurate than the current family code process, manufacturers will see more effective campaign results.
Serialized, Single Use
Universal Single Use Coupons are serialized at the time of distribution, which allows manufacturers and providers to ensure that each coupon is only used once.
Realtime Redemption Data
Transaction data related to coupon issuance and redemption are available to authorized stakeholders in realtime. Manufacturers can see where and when their coupons were redeemed, allowing for more efficient and effective campaign management.
For providers, this will enable innovative universal mobile delivery and redemption for manufacturer distributed coupons. Having a standardized, industry-wide process for real-time authorization of single-use coupons is an important advancement in order to support innovation and development. Consumers will benefit from app and wallet compatibility for convenient storage.
Innovation made possible by the consensus of the industry
Remains agnostic to the industry and stakeholders while being industry managed through the Board of Directors
Supports all contributors to the ecosystem, enabling innovation and product development for the coupon industry
Simple connectivity through APIs rather than hardware. More cost effective and easier to implement
Secure, shared network that can support unlimited coupons, data, and instances to power today’s coupon campaigns
AI (8112) Coupon Workflow
Preparing for AI (8112) offers
Get acquainted with AI (8112) offer data and process by reviewing the AI (8112) Coupon Data Specifications.
Understand how your coupon partners will interact with your AI (8112) offers
Who creates your AI (8110) offers? Are they prepared to help you create AI (8112) offers?
Are your brands ready to leverage the new offer type?
Sign up with The Coupon Bureau to begin setting up your account! Here you will be able to connect to your brands and other relevant stakeholders.
Key Actions: Identify Participants, Execute Pilot, Publish Findings
Aggregation of 8110 POF/NOF
Key Actions: Source identification, development, pricing, launch
Sunset 8110 Discussions
Key Actions: Identify 75% connectivity, Establish sunset plan
Industry Education and Consensus
Key Actions: Assoc. Mtgs, Webinars, Stakeholder Mtgs, Etc