Inside the Evolution of Coupons: The Coupon Bureau’s CEO, Brett Watson Featured on GS1 US Podcast
- Lauren
- Apr 17
- 1 min read
We’re excited to share that The Coupon Bureau’s CEO, Brett Watson, recently appeared on the GS1 US podcast, Next Level Supply Chain, in an episode titled “Coupon Chronicles: The Untold Secrets Shoppers Overlook.”
Hosted by Reid Jackson and Liz Sertl, the episode dives into the history, pain points, and future of coupons—and how The Coupon Bureau is driving real change across the promotional landscape.
“Coupons have been around since the 1800s, but it’s only now that we’re truly modernizing the infrastructure behind them,” says Watson during the interview.
What You’ll Learn
In this engaging episode, listeners will hear:
How Universal Coupons bring real-time digital validation and reduce fraud
Why modern couponing is essential to omnichannel shopper experiences
The role coupons play in brand media strategy and consumer loyalty
How industry-wide collaboration is creating a more efficient, secure future
Whether you’re a marketer, brand, retailer, influencer, or just a curious consumer, this conversation is packed with insights on how promotions are evolving to meet the needs of today’s digital-first world.
Why It Matters
This podcast appearance underscores our mission to create a more transparent, standardized, and fraud-resistant coupon ecosystem—powered by real-time data, seamless shopper experiences, and industry-wide collaboration.
