Question 1

With respect to purchase validation, will the new (AI) 8112 GSI be family code-based, or will it be UPC-based validation?

Answer

AI (8112) GS1 will be validated at the UPC or GTIN level.

Question 2

What if all GTIN data will not fit within the AI (8112) GS1 datastring?

Answer

The GTINs will not live inside the data string. They will be housed inside the Positive Offer File and will be transmitted to the POS at time of redemption.

Question 3

When can we expect the new AI (8112) guidelines draft to be made available?

Answer

We expect standards and best practices for AI (8112) to be available in August of 2019

Question 4

Will 8110 coupons be "Phased out"?

Answer

There is no plan currently in place to "phase out" 8110 coupons. Although, TCB has been approached by manufacturers, retailers and providers about this eventuality. This decision, if made, will involve all invested stakeholders.

Question 5

How do I get an 8112 barcode?

Answer

Manufacturers will be able to obtain 8112 barcodes through their manufacturer agents similar to the process for 8110 coupons.

Question 6

How will I be able to get standards?

Answer

TCB will publish the standards on the website, but they will also have distribution through GS1, ACP, Conexxus and other trade organizations.

Question 7

Will manufacturers have 100% control over their GTINs eligible for each offer?

Answer

Yes, manufacturers will have complete control. Only authorized users will be able to make changes to an offer within the POF.

Question 8

With respect to purchase validation, will the new (AI) 8112 GSI be family code-based, or will it be UPC-based validation?

Answer

AI (8112) GS1 will be validated at the UPC or GTIN level.

Question 9

What if all GTIN data will not fit within the AI (8112) GS1 datastring?

Answer

The GTINs will not live inside the data string. They will be housed inside the Positive Offer File and will be transmitted to the POS at time of redemption.

Question 10

When can we expect the new AI (8112) guidelines draft to be made available?

Answer

We expect standards and best practices for AI (8112) to be available in August of 2019

Question 11

Will 8110 coupons be "Phased out"?

Answer

There is no plan currently in place to "phase out" 8110 coupons. Although, TCB has been approached by manufacturers, retailers and providers about this eventuality. This decision, if made, will involve all invested stakeholders.

Question 12

How do I get an 8112 barcode?

Answer

Manufacturers will be able to obtain 8112 barcodes through their manufacturer agents similar to the process for 8110 coupons.

Question 13

How will I be able to get standards?

Answer

TCB will publish the standards on the website, but they will also have distribution through GS1, ACP, Conexxus and other trade organizations.

Question 14

Will manufacturers have 100% control over their GTINs eligible for each offer?

Answer

Yes, manufacturers will have complete control. Only authorized users will be able to make changes to an offer within the POF.

Question 15

Does the coupon bureau distribute offers?

Answer

No, The Coupon Bureau does not distribute offers. That responsibility will be left with distributors of the current coupon ecosystem.

Question 16

How will the mobile coupon solution handle multiple coupon submissions at one time?

Answer

There is an API provided by TCB that can support "bundling" of multiple offers into a single scannable barcode. However, TCB expects this to be an area of innovation for the open market.

Question 17

Will there be a single application that provides the consumer with these digital offers?

Answer

No, the solution will be open to the market to utilize- so that providers and distributors still hold the same roles in the coupon ecosystem.

Question 18

How will distribution quantities be limited, so program costs can be controlled?

Answer

Distribution will be managed through providers in the same manner it is managed today for print@home and C2C campaigns.

Question 19

Will these digital coupons be available at all retailers?

Answer

Retailers have the ability to integrate with TCB at any time. We expect to have an initial list of retailers integrated with TCB by end of Q2 2020. TCB will maintain an API and website of connected retailers for use by manufacturers and providers.

Question 20

What will it look like on a phone?

Answer

The Coupon Bureau team and Launch Council is currently working with industry leaders to develop Best Practices for presentment on a mobile device. The goal is to utilize methods that have the highest percentage of scanning success as well as developing design element standards so that cashiers can easily identify these offer types.

Question 21

How will consumers know which retailers accept this coupon type?

Answer

TCB will be managing an API connection as well as a website to support manufacturers and providers as they convey to consumers where the new 8112 offers can be redeemed. The API can be fed directly into various provider distribution channels to support consumer awareness.

Question 22

How can these mobile offers be distributed?

Answer

These offers can be distributed just like current digital and P@H coupons, such as online, SMS, Social Media, E-Newsletters etc.

Question 23

Does the coupon bureau distribute offers?

Answer

No, The Coupon Bureau does not distribute offers. That responsibility will be left with distributors of the current coupon ecosystem.

Question 24

How will the mobile coupon solution handle multiple coupon submissions at one time?

Answer

There is an API provided by TCB that can support "bundling" of multiple offers into a single scannable barcode. However, TCB expects this to be an area of innovation for the open market.

Question 25

Will there be a single application that provides the consumer with these digital offers?

Answer

No, the solution will be open to the market to utilize- so that providers and distributors still hold the same roles in the coupon ecosystem.

Question 26

How will distribution quantities be limited, so program costs can be controlled?

Answer

Distribution will be managed through providers in the same manner it is managed today for print@home and C2C campaigns.

Question 27

Will these digital coupons be available at all retailers?

Answer

Retailers have the ability to integrate with TCB at any time. We expect to have an initial list of retailers integrated with TCB by end of Q2 2020. TCB will maintain an API and website of connected retailers for use by manufacturers and providers.

Question 28

What will it look like on a phone?

Answer

The Coupon Bureau team and Launch Council is currently working with industry leaders to develop Best Practices for presentment on a mobile device. The goal is to utilize methods that have the highest percentage of scanning success as well as developing design element standards so that cashiers can easily identify these offer types.

Question 29

How will consumers know which retailers accept this coupon type?

Answer

TCB will be managing an API connection as well as a website to support manufacturers and providers as they convey to consumers where the new 8112 offers can be redeemed. The API can be fed directly into various provider distribution channels to support consumer awareness.

Question 30

How can these mobile offers be distributed?

Answer

These offers can be distributed just like current digital and P@H coupons, such as online, SMS, Social Media, E-Newsletters etc.

Question 31

Does the coupon bureau distribute offers?

Answer

No, The Coupon Bureau does not distribute offers. That responsibility will be left with distributors of the current coupon ecosystem.

Question 32

How will the mobile coupon solution handle multiple coupon submissions at one time?

Answer

There is an API provided by TCB that can support "bundling" of multiple offers into a single scannable barcode. However, TCB expects this to be an area of innovation for the open market.

Question 33

Will there be a single application that provides the consumer with these digital offers?

Answer

No, the solution will be open to the market to utilize- so that providers and distributors still hold the same roles in the coupon ecosystem.

Question 34

How will distribution quantities be limited, so program costs can be controlled?

Answer

Distribution will be managed through providers in the same manner it is managed today for print@home and C2C campaigns.

Question 35

Will these digital coupons be available at all retailers?

Answer

Retailers have the ability to integrate with TCB at any time. We expect to have an initial list of retailers integrated with TCB by end of Q2 2020. TCB will maintain an API and website of connected retailers for use by manufacturers and providers.

Question 36

What will it look like on a phone?

Answer

The Coupon Bureau team and Launch Council is currently working with industry leaders to develop Best Practices for presentment on a mobile device. The goal is to utilize methods that have the highest percentage of scanning success as well as developing design element standards so that cashiers can easily identify these offer types.

Question 37

How will consumers know which retailers accept this coupon type?

Answer

TCB will be managing an API connection as well as a website to support manufacturers and providers as they convey to consumers where the new 8112 offers can be redeemed. The API can be fed directly into various provider distribution channels to support consumer awareness.

Question 38

How can these mobile offers be distributed?

Answer

These offers can be distributed just like current digital and P@H coupons, such as online, SMS, Social Media, E-Newsletters etc.

Question 39

With respect to purchase validation, will the new (AI) 8112 GSI be family code-based, or will it be UPC-based validation?

Answer

AI (8112) GS1 will be validated at the UPC or GTIN level.

Question 40

What if all GTIN data will not fit within the AI (8112) GS1 datastring?

Answer

The GTINs will not live inside the data string. They will be housed inside the Positive Offer File and will be transmitted to the POS at time of redemption.

Question 41

When can we expect the new AI (8112) guidelines draft to be made available?

Answer

We expect standards and best practices for AI (8112) to be available in August of 2019

Question 42

Will 8110 coupons be "Phased out"?

Answer

There is no plan currently in place to "phase out" 8110 coupons. Although, TCB has been approached by manufacturers, retailers and providers about this eventuality. This decision, if made, will involve all invested stakeholders.

Question 43

How do I get an 8112 barcode?

Answer

Manufacturers will be able to obtain 8112 barcodes through their manufacturer agents similar to the process for 8110 coupons.

Question 44

How will I be able to get standards?

Answer

TCB will publish the standards on the website, but they will also have distribution through GS1, ACP, Conexxus and other trade organizations.

Question 45

Will manufacturers have 100% control over their GTINs eligible for each offer?

Answer

Yes, manufacturers will have complete control. Only authorized users will be able to make changes to an offer within the POF.

Frequently Asked Questions (FAQs)

General

With respect to purchase validation, will the new (AI) 8112 GSI be family code-based, or will it be UPC-based validation?

What if all GTIN data will not fit within the AI (8112) GS1 datastring?

When can we expect the new AI (8112) guidelines draft to be made available?

Will 8110 coupons be "Phased out"?

How do I get an 8112 barcode?

How will I be able to get standards?

Will manufacturers have 100% control over their GTINs eligible for each offer?

Barcode information and standards

With respect to purchase validation, will the new (AI) 8112 GSI be family code-based, or will it be UPC-based validation?

What if all GTIN data will not fit within the AI (8112) GS1 datastring?

When can we expect the new AI (8112) guidelines draft to be made available?

Will 8110 coupons be "Phased out"?

How do I get an 8112 barcode?

How will I be able to get standards?

Will manufacturers have 100% control over their GTINs eligible for each offer?

Fraud prevention

Does the coupon bureau distribute offers?

How will the mobile coupon solution handle multiple coupon submissions at one time?

Will there be a single application that provides the consumer with these digital offers?

How will distribution quantities be limited, so program costs can be controlled?

Will these digital coupons be available at all retailers?

What will it look like on a phone?

How will consumers know which retailers accept this coupon type?

How can these mobile offers be distributed?

Consumer experience and distribution

Does the coupon bureau distribute offers?

How will the mobile coupon solution handle multiple coupon submissions at one time?

Will there be a single application that provides the consumer with these digital offers?

How will distribution quantities be limited, so program costs can be controlled?

Will these digital coupons be available at all retailers?

What will it look like on a phone?

How will consumers know which retailers accept this coupon type?

How can these mobile offers be distributed?

Retailers

Does the coupon bureau distribute offers?

How will the mobile coupon solution handle multiple coupon submissions at one time?

Will there be a single application that provides the consumer with these digital offers?

How will distribution quantities be limited, so program costs can be controlled?

Will these digital coupons be available at all retailers?

What will it look like on a phone?

How will consumers know which retailers accept this coupon type?

How can these mobile offers be distributed?

Other questions

With respect to purchase validation, will the new (AI) 8112 GSI be family code-based, or will it be UPC-based validation?

What if all GTIN data will not fit within the AI (8112) GS1 datastring?

When can we expect the new AI (8112) guidelines draft to be made available?

Will 8110 coupons be "Phased out"?

How do I get an 8112 barcode?

How will I be able to get standards?

Will manufacturers have 100% control over their GTINs eligible for each offer?

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