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General

With respect to purchase validation, will the new (AI) 8112 GSI be family code-based, or will it be UPC-based validation?


AI (8112) GS1 will be validated at the UPC or GTIN level.




What if all GTIN data will not fit within the AI (8112) GS1 datastring?


The GTINs will not live inside the data string. They will be housed inside the Positive Offer File and will be transmitted to the POS at time of redemption.




When can we expect the new AI (8112) guidelines draft to be made available?


We expect standards and best practices for AI (8112) to be available in August of 2019




Will 8110 coupons be "Phased out"?


There is no plan currently in place to "phase out" 8110 coupons. Although, TCB has been approached by manufacturers, retailers and providers about this eventuality. This decision, if made, will involve all invested stakeholders.




How do I get an 8112 barcode?


Manufacturers will be able to obtain 8112 barcodes through their manufacturer agents similar to the process for 8110 coupons.




How will I be able to get standards?


TCB will publish the standards on the website, but they will also have distribution through GS1, ACP, Conexxus and other trade organizations.




Will manufacturers have 100% control over their GTINs eligible for each offer?


Yes, manufacturers will have complete control. Only authorized users will be able to make changes to an offer within the POF.





Barcode information and standards

With respect to purchase validation, will the new (AI) 8112 GSI be family code-based, or will it be UPC-based validation?


AI (8112) GS1 will be validated at the UPC or GTIN level.




What if all GTIN data will not fit within the AI (8112) GS1 datastring?


The GTINs will not live inside the data string. They will be housed inside the Positive Offer File and will be transmitted to the POS at time of redemption.




When can we expect the new AI (8112) guidelines draft to be made available?


We expect standards and best practices for AI (8112) to be available in August of 2019




Will 8110 coupons be "Phased out"?


There is no plan currently in place to "phase out" 8110 coupons. Although, TCB has been approached by manufacturers, retailers and providers about this eventuality. This decision, if made, will involve all invested stakeholders.




How do I get an 8112 barcode?


Manufacturers will be able to obtain 8112 barcodes through their manufacturer agents similar to the process for 8110 coupons.




How will I be able to get standards?


TCB will publish the standards on the website, but they will also have distribution through GS1, ACP, Conexxus and other trade organizations.




Will manufacturers have 100% control over their GTINs eligible for each offer?


Yes, manufacturers will have complete control. Only authorized users will be able to make changes to an offer within the POF.





 

Fraud prevention

Does the coupon bureau distribute offers?


No, The Coupon Bureau does not distribute offers. That responsibility will be left with distributors of the current coupon ecosystem.




How will the mobile coupon solution handle multiple coupon submissions at one time?


There is an API provided by TCB that can support "bundling" of multiple offers into a single scannable barcode. However, TCB expects this to be an area of innovation for the open market.




Will there be a single application that provides the consumer with these digital offers?


No, the solution will be open to the market to utilize- so that providers and distributors still hold the same roles in the coupon ecosystem.




How will distribution quantities be limited, so program costs can be controlled?


Distribution will be managed through providers in the same manner it is managed today for print@home and C2C campaigns.




Will these digital coupons be available at all retailers?


Retailers have the ability to integrate with TCB at any time. We expect to have an initial list of retailers integrated with TCB by end of Q2 2020. TCB will maintain an API and website of connected retailers for use by manufacturers and providers.




What will it look like on a phone?


The Coupon Bureau team and Launch Council is currently working with industry leaders to develop Best Practices for presentment on a mobile device. The goal is to utilize methods that have the highest percentage of scanning success as well as developing design element standards so that cashiers can easily identify these offer types.




How will consumers know which retailers accept this coupon type?


TCB will be managing an API connection as well as a website to support manufacturers and providers as they convey to consumers where the new 8112 offers can be redeemed. The API can be fed directly into various provider distribution channels to support consumer awareness.




How can these mobile offers be distributed?


These offers can be distributed just like current digital and P@H coupons, such as online, SMS, Social Media, E-Newsletters etc.





 

Consumer experience and distribution

Does the coupon bureau distribute offers?


No, The Coupon Bureau does not distribute offers. That responsibility will be left with distributors of the current coupon ecosystem.




How will the mobile coupon solution handle multiple coupon submissions at one time?


There is an API provided by TCB that can support "bundling" of multiple offers into a single scannable barcode. However, TCB expects this to be an area of innovation for the open market.




Will there be a single application that provides the consumer with these digital offers?


No, the solution will be open to the market to utilize- so that providers and distributors still hold the same roles in the coupon ecosystem.




How will distribution quantities be limited, so program costs can be controlled?


Distribution will be managed through providers in the same manner it is managed today for print@home and C2C campaigns.




Will these digital coupons be available at all retailers?


Retailers have the ability to integrate with TCB at any time. We expect to have an initial list of retailers integrated with TCB by end of Q2 2020. TCB will maintain an API and website of connected retailers for use by manufacturers and providers.




What will it look like on a phone?


The Coupon Bureau team and Launch Council is currently working with industry leaders to develop Best Practices for presentment on a mobile device. The goal is to utilize methods that have the highest percentage of scanning success as well as developing design element standards so that cashiers can easily identify these offer types.




How will consumers know which retailers accept this coupon type?


TCB will be managing an API connection as well as a website to support manufacturers and providers as they convey to consumers where the new 8112 offers can be redeemed. The API can be fed directly into various provider distribution channels to support consumer awareness.




How can these mobile offers be distributed?


These offers can be distributed just like current digital and P@H coupons, such as online, SMS, Social Media, E-Newsletters etc.





 
 

Retailers

Does the coupon bureau distribute offers?


No, The Coupon Bureau does not distribute offers. That responsibility will be left with distributors of the current coupon ecosystem.




How will the mobile coupon solution handle multiple coupon submissions at one time?


There is an API provided by TCB that can support "bundling" of multiple offers into a single scannable barcode. However, TCB expects this to be an area of innovation for the open market.




Will there be a single application that provides the consumer with these digital offers?


No, the solution will be open to the market to utilize- so that providers and distributors still hold the same roles in the coupon ecosystem.




How will distribution quantities be limited, so program costs can be controlled?


Distribution will be managed through providers in the same manner it is managed today for print@home and C2C campaigns.




Will these digital coupons be available at all retailers?


Retailers have the ability to integrate with TCB at any time. We expect to have an initial list of retailers integrated with TCB by end of Q2 2020. TCB will maintain an API and website of connected retailers for use by manufacturers and providers.




What will it look like on a phone?


The Coupon Bureau team and Launch Council is currently working with industry leaders to develop Best Practices for presentment on a mobile device. The goal is to utilize methods that have the highest percentage of scanning success as well as developing design element standards so that cashiers can easily identify these offer types.




How will consumers know which retailers accept this coupon type?


TCB will be managing an API connection as well as a website to support manufacturers and providers as they convey to consumers where the new 8112 offers can be redeemed. The API can be fed directly into various provider distribution channels to support consumer awareness.




How can these mobile offers be distributed?


These offers can be distributed just like current digital and P@H coupons, such as online, SMS, Social Media, E-Newsletters etc.





Other questions

With respect to purchase validation, will the new (AI) 8112 GSI be family code-based, or will it be UPC-based validation?


AI (8112) GS1 will be validated at the UPC or GTIN level.




What if all GTIN data will not fit within the AI (8112) GS1 datastring?


The GTINs will not live inside the data string. They will be housed inside the Positive Offer File and will be transmitted to the POS at time of redemption.




When can we expect the new AI (8112) guidelines draft to be made available?


We expect standards and best practices for AI (8112) to be available in August of 2019




Will 8110 coupons be "Phased out"?


There is no plan currently in place to "phase out" 8110 coupons. Although, TCB has been approached by manufacturers, retailers and providers about this eventuality. This decision, if made, will involve all invested stakeholders.




How do I get an 8112 barcode?


Manufacturers will be able to obtain 8112 barcodes through their manufacturer agents similar to the process for 8110 coupons.




How will I be able to get standards?


TCB will publish the standards on the website, but they will also have distribution through GS1, ACP, Conexxus and other trade organizations.




Will manufacturers have 100% control over their GTINs eligible for each offer?


Yes, manufacturers will have complete control. Only authorized users will be able to make changes to an offer within the POF.





 
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