Retailer Hub: Universal Coupons
The new AI (8112) Universal Coupon standard for manufacturer-funded coupons. The first national coupon standard to cross paper, e-commerce, and mobile executions in all retail verticals.
Innovation made possible by the consensus of the industry
Additional Digital Savings Content
Provide your loyal shoppers with additional digital savings content and retailer app engagement opportunities.
Faster Clearing & Settlement
Faster and more efficient digital redemption submissions from retailers to manufacturers.
Digital, Paper, & eCommerce
One standard for multiple formats to simplify and enhance shopper engagement.
Reduced Operational Costs
Reduces shipping and handling cost associated with the current 8110 format. No family code maintenance. Reduce deductions and administrative costs.
Remains agnostic to the industry and stakeholders while being “industry managed” through the Board of Directors
Supports all contributors to the ecosystem, enabling innovation and product development for the coupon industry
Simple connectivity through APIs rather than hardware. More cost effective and easier to implement
Secure, shared network that can support unlimited coupons, data, and instances to power today’s coupon campaigns
Retailer will enjoy enhanced coupon security and fraud mitigation. Other benefits include reduced handling of paper coupons and access to a new consumer audience utilizing this offer type. Touchless Couponing in the age of Covid-19 demonstrates innovation and safety for the entire retail ecosystem.