Retailer Hub: Universal Coupons
The new AI (8112) Universal Coupon standard for manufacturer-funded coupons. The first national coupon standard to cross paper, e-commerce, and mobile executions in all retail verticals.
Innovation made possible by the consensus of the industry
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Additional Digital Savings Content
Provides loyal shoppers additional digital savings content and retailer app engagement opportunities, while also encouraging new shopper visits.
Faster Clearing & Settlement
Invoices created from data captured at POS, resulting in faster reimbursement, reduced chargebacks, adjustments, and costs. Also eliminates counterfeit acceptance.
Digital, Paper, & eCommerce
Allows manufacturer coupons to be accepted not just in store, but online, too. One standard for multiple formats that simplify and enhance shopper engagement.
Reduced Operational Costs
Reduces administrative and processing costs associated with the movement, settlement, and validation of AI (8110) paper coupons. Eliminates family code maintenance costs.
Non Profit
Remains agnostic to the industry and stakeholders while being “industry managed” through the Board of Directors
Open Market
Supports all contributors to the ecosystem, enabling innovation and product development for the coupon industry
No hardware
Simple connectivity through APIs rather than hardware. More cost effective and easier to implement
Connectivity
Secure, shared network that can support unlimited coupons, data, and instances to power today’s coupon campaigns
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Ecosystem
Retailer will enjoy enhanced coupon security and fraud mitigation. Other benefits include reduced handling of paper coupons and access to a new consumer audience utilizing this offer type. Touchless Couponing in the age of Covid-19 demonstrates innovation and safety for the entire retail ecosystem.
